In Singapore, we are looking at a resumption of large MICE events from 24th April onwards; with the use of a new pre-event testing (PET) framework that was recently announced by Singapore’s Multi-Ministry Taskforce (MTF). The article can be found here.
We at Dorier are looking forward to a future filled with safe, successful, hybrid events. But why hybrid? As we shared in the previous article about the effectiveness of virtual events, audience engagement is one of the keys to determine the success of a virtual event.
In hybrid events where we are mixing between the offline and online interactivity and engagements, the possibility and results of the audience engagements are a lot higher and able to retain them to be staying throughout the event for a longer time, compared to a 100% virtual — where your audience has a shorter attention span.
When cutting short an event is not an option, especially the type of virtual conference and online workshops or webinar, having multi short breaks can be one of the options to reduce the fatigue of sitting in front of the screens too long.
How does Dorier do Hybrid Events?
One of the hybrid events we did was ANREV Annual Conference; it was a 1-day event with a total of 9 hours of content, managing a total of 15 keynote speakers from 14 countries. There were several short breaks in between the sessions to minimise the fatigue of the online audience. The interactive Q&A sessions were definitely effective in maintaining the engagement level of the online audiences too.
The event was successfully managed to achieve a 58% engagement rate (minimum of 3 hours continuously stay & participating online) from a total of 288 registered participants across APAC.
To find out more about how we can help you to deliver the best event experience for your delegates and event attendees, please contact us now and we will get back to you shortly.
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